About Atul Gupta's Businesses

Oakbay Investments

The businesses owned by Atul Gupta and his family are held by an investment company called Oakbay Investments. Founded in 2006, the firm has managed to significantly disrupt the South African market, enjoying great success, and making invaluable contributions to the growth and development of the country by creating over 7,500 new employment opportunities.

Atul was actively involved in Oakbay over the years, and used his business acumen to develop the company's interests and further its corporate social responsibility efforts. Oakbay Investments’ portfolio includes stakes in various industries like the media, mining, ICT, engineering, real estate and leisure:
Oakbay’s ICT venture was launched in the early 1990s as Sahara Computers. While its first service offering was local hardware distribution, over the years Sahara evolved into being a major ICT solutions provider with offices in Cape Town, Johannesburg, Port Elizabeth and Durban. Through sophisticated logistics, the company supplies a comprehensive range of products and value-added services across the country and beyond. Sahara is a major independent vendor in the ICT sector in South Africa.
Mining and Engineering
The Gupta family and Oakbay Investments have major stakes in the mining and engineering sectors, including JIC Mining Services, Oakbay Resources and Energy (ORE), Scipio Technologies and VR Laser Services. These companies are major service providers to the defence, mining, transport and rail industries of South Africa, and therefore invaluable to maintain the infrastructure of the country.
Atul Gupta has had a long-standing interest in the media sector, and Oakbay Investments has stakes in digital, print and broadcasting media platforms. Companies include the national 24-hour news channel Africa News Network 7 (ANN7) and TNA Media, a media firm that produces daily newspaper 'The New Age', which is available online and in print, and is distributed across South Africa’s nine provinces.
Real Estate and Leisure
The Gupta family has taken a keen interest in the South African luxury property market. Through Oakbay Investments it owns several premier properties in Johannesburg, Durban, Cape Town and Rustenburg. This includes substantial stakes in the top leisure and shopping destination in Cape Town, the V&A Waterfront, and a secluded holiday destination in a private game farm called Clifftop Lodge.

Job Creation

Atul Gupta and the Gupta family have one main mission: to improve the lives of real South Africans by strengthening the economy and creating job opportunities. To achieve these goals, the Guptas have invested over R10 billion into various development initiatives in South Africa. The family not only employs thousands of individuals around the country, but also ensures that investments are well taken care of and ethically run, and employees are rewarded with ample opportunities for career growth. Oakbay Investments and its portfolio companies are therefore not only prominent players in corporate South Africa, but also vital team players in the country’s social reform.