Atul Gupta's Story

This website tells Atul’s life story and showcases key accomplishments from his 30 year career as a corporate leader. It also features the significant contributions he has made to society and his appearances in the media. Read about Atul's background and successes, which are intertwined with those of the rest of the Gupta family – a force for positive change in South Africa.

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Business Interests

Atul Gupta specialises in analysing company requirements and implementing best practices in corporate organisations. Although he has a keen interest in the media sector, his activities are by no means limited to this field - he also has interests and experience in the mining, engineering, property and leisure, and ICT industry. He has played a significant role in transforming Sahara Computers from a small tech start-up to one of South Africa’s largest ICT companies. Please visit the Businesses section of this site for an in-depth exploration of Atul's role in creating strong market-challenging enterprises across multiple business sectors.


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Social Responsibility

Helping to meet the developmental needs of communities in South Africa holds great personal importance Atul Gupta. For this reason, the growth of his various business interests have run parallel with his contribution to various programs geared towards social improvement. The social welfare projects undertaken by Atul and the Gupta family include providing housing to destitute South African citizens, providing financial assistance to schools, and arranging distribution camps that provide basic items to disadvantaged people. The Guptas also undertook various corporate sponsorship initiatives in education, religion, social reform, literacy and sports. For more details, please visit the site's Social Responsibility section.

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Gupta Family

The Guptas moved to South Africa in the early 1990s. The family has an avid interest in social reforms, and among its large-scale investments is the development of the ICT sector in South Africa, which has included starting several successful businesses under the umbrella of the Sahara Group. This website explores the contributions the family has made towards social mobility in the country. Atul Gupta is particularly proud of the thousands of jobs he and his businesses have created in South Africa.

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Atul Gupta in the Media

As a well-known media mogul, Atul is not only regularly featured in the press - he is also actively involved in operating the industry. His keen interest in media started with investing in a publishing company called Vusizwe Media, which was responsible for creating and distributing 'The Thinker', a monthly magazine. After doing a feasibility study, Atul decided to expand Sahara Media Holdings, the media arm of the family business, and launch a daily newspaper called ‘The New Age’. The intention of the newspaper is to promote South Africa and to bring about positive change for ordinary citizens of the country.

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